A free personal email campaign to teachers when you undertake a shared postal mailing to schools aeen ou o schools
Next Mailing: 25 April 2014 (delivery of leaflets needed by 17th April)
Postal shared mailing campaigns reach the 5000 secondary schools in the UK. These mailings includes academies, specialist secondary schools, local authority schools, independent schools and free schools. They reach schools throughout the UK along with BFPO schools, schools in the Channel Islands and on the Isle of Man.
Each company that puts a leaflet into the shared mailing not only reaches teachers in these schools for far less than the cost of postage, but will also get a free personal email campaign to the teachers of their choice, and inclusion on the powerful www.ukeducationnews.co.uk website.
How the postal shared mailing works
In a shared postal mailing your leaflet travels with around 10 other items in a pack which goes to the school administrator.
The top item sets out a list of the leaflets enclosed and shows who each one is for, alongside a letter from the school administrator’s trade association. This newsletter (which is unique to the shared mailings from Hamilton House) grabs the administrator’s attention and focuses on the leaflets enclosed.
If you have not been in a shared postal mailing before please call 01536 399 000 or email Chris@hamilton-house.com and we’ll post you a copy. To book in a mailing, once again just email Chris.
The free email and UK Education News listing
Once your postal mailing leaflets have been sent out, you can have an email sent to any of our secondary school personal email lists. Just send in a text only copy of your advert, and we’ll book it in. The list of personal email lists is at http://www.emails.gs/Secondarynamedlist.html
Second, your text only advert can also appear on www.ukeducationnews.co.uk If your company has not appeared on UK Education News before please do have a look at the site and click on a few headlines and you’ll see how it works. The power of this medium can be seen from the fact that the average visitor to the site stays on UK Education News for an amazing 33 minutes! For many teachers it is their prime source of education news.
- If you would like to discuss how to generate higher responses from your leaflet please do send over a draft, and we’ll call you back with our comments and thoughts. There’s no charge for this service.
- We strongly suggest that you put who the leaflet is for (writing for example, “Attn: Head of English) in large text on the top right, so that you make it easy for the administrator to pass the leaflet on to the right person).
- For the mailing on 26 February leaflets need to be delivered to our warehouse no later than 19 February.
The cost of including one leaflet in the mailing is £435, or 8.7p per school. If you enclose two leaflets (each of which can be for different teachers) the cost is £560 (or 5.6p per leaflet per school).
There is a small weight charge if the leaflet/s weigh over 15g. (A sheet of A4 8gsm bond usually weighs 5g or 6g, and so the vast majority of our customers do not have any weight charge to pay).
If you wish only to mail the 3500 schools with sixth forms the price drops to £345 (or £420 for two leaflets).
Other information and booking details
To compare response rates between postal shared mailings and other forms of advertising please see http://goo.gl/c2ehez
To check on availability, to talk about leaflet design, and indeed to discuss any points of detail relating to our postal shared mailing please call 01536 399000. To book into a mailing please email Chris@hamilton-house.com