A free email and PR campaign to teachers when you undertake a shared postal mailing to schools
All 5000 secondary schools: Leaflets by 21 May; despatch 28 May.
All 3800 schools with sixth forms: Leaflets by 21 May; despatch 28 May.
Largest 5000 primary schools: Leaflets by 3 June, despatch 10 June.
Largest 10000 primary school: Leaflets by 3 June, despatch 10 June.
All 24000 primary schools: Leaflets by 3 June, despatch 10 June.
All 5000 secondary schools: Leaflets by 13 June; despatch 20 June.
All 3800 schools with sixth forms: Leaflets by 13 June; despatch 20 June.
These postal mailings includes academies, specialist secondary schools, local authority schools, independent schools and free schools. They reach schools throughout the UK along with BFPO schools, schools in the Channel Islands and on the Isle of Man.
Each company that puts a leaflet into the shared mailing not only reaches teachers in these schools for far less than the cost of postage, but will also get a free email campaign to the teachers of their choice, and inclusion of a press release on the www.ukeducationnews.co.uk website.
How the postal shared mailing works
In a shared postal mailing your leaflet travels with around 10 other items in a pack which goes to the school administrator.
The top item sets out a list of the leaflets enclosed and shows who each one is for, alongside a letter from the school administrator’s trade association. This newsletter (which is unique to the shared mailings from Hamilton House) grabs the administrator’s attention and focuses on the leaflets enclosed.
If you have not been in a shared postal mailing before please call 01536 399 000 or email Chris@hamilton-house.com and we’ll post you a copy. To book in a mailing, once again just email Chris.
The free email and UK Education News listing
Once your postal mailing leaflets have been sent out, you can have an email sent to any of our secondary school personal email lists or our complete list of primary school email addresses. Just send in a text only copy of your advert, and we’ll book it in. For secondary schools the list of personal email lists is at http://www.emails.gs/Secondarynamedlist.html For primary schools, in order to reach the maximum number of schools, we use the generic list of schools.
Second, your text only press release can also appear on www.ukeducationnews.co.uk If your company has not appeared on UK Education News before please do have a look at the site and click on a few headlines and you’ll see how it works. The power of this medium can be seen from the fact that the average visitor to the site stays on UK Education News for an amazing 33 minutes! For many teachers it is their prime source of education news.
- If you would like to discuss how to generate higher responses from your leaflet please do send over a draft, and we’ll call you back with our comments and thoughts. There’s no charge for this service.
- We strongly suggest that you put who the leaflet is for (writing for example, “Attn: Head of English) in large text on the top right, so that you make it easy for the administrator to pass the leaflet on to the right person).
All 5000 secondary schools: £435
All 3800 schools with sixth forms: £345
Largest 5000 primary schools: £465
Largest 10000 primary school: £795
All 24000 primary schools: £1625
Other information and booking details
To compare response rates between postal shared mailings and other forms of advertising please see http://goo.gl/c2ehez
To check on availability, to talk about leaflet design, and indeed to discuss any points of detail relating to our postal shared mailing please call 01536 399000. To book into a mailing please email Chris@hamilton-house.com