Ask a school administrator or head of department what you could do to help them in terms of the direct mail you send out, and the chances are the answer will come back "stop sending us catalogues".

The feeling is that the school and each office has too many catalogues.  The school buys products through certain firms, and that takes care of most purchases.  For the rest there are a few catalogues on the shelves - but no time to read through more than one or two.  "I've got six on the shelf," said the administrator of one modest sized primary school.  "What do I need another one for?   No one has time to read it."

And so Brochure Mail was invented.   A brochure is defined as the halfway house between the catalogue and the single page flyer.  The brochure is A4, perhaps 8, 12 or 16 sides of paper.  It doesn't try to cover everything but focuses specifically on one area, one issue, one item.  If you have no interest in this area, the brochure announces, then throw this out.  But if you are interested, this is all you need - don't turn to your catalogue and try to find the right page - it is all here.

The brochure is small enough to be specific - whether it advertises materials for the child with dyscalculia, GCSE music materials, homework books or school diaries

Recognising this need we developed Brochure Mail - a unique form of shared mailing through which it is possible to send out brochures without heavy weight surcharges.  The 8 page brochure probably has no weight charge at all - and after that the weight charges are more modest than with the standard shared mailing.

The prices for mailing a brochure start at 10p per school (up to 25g) - and details are given in the prices section of the website.