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Press and media enquiries Please contact Laura Sharrock-Long or Tony Attwood at Hamilton House Public Relations. Call 01536 399 000. Outside office hours please call 07714 76 2250 - please note this number is not answered during normal office hours. |
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Price of item in a shared mailing Although it is not an absolute rule, shared mailings that sell single items tend to do better when selling lower priced items than more expensive items. Indeed it seems to be quite hard to get a reasonable response rate out of a shared mailing selling an item costing over £50. This is not true however when items are in an 8 page brochure - with this approach the teacher seems to be uninterested in the source of the advertisement, and will treat it as if it had come through a solo mailing.
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There is much more on shared mailings, and indeed all types of educational mailings in Tony Attwood's book
Education Marketing: the theory and practice of selling to schools.
Hamilton House Mailings Ltd has QMP accreditation.
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